AI ads for auto repair shops: what to say and how to start

Who this guide is for

Independent garages, mechanics and tyre shops that want more service bookings and repeat customers who trust them over the dealer.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Service special

   A clear service price makes the first visit low-risk.

   Sample headline

   Oil change + 20-point check [price]

   Sample primary text

   Synthetic oil, filter and a 20-point inspection with photos sent to your phone. Most cars done in 45 minutes at [Name]. Book online.

2. Angle 2

   Brakes checked

   Brake noise is common and a little scary; a check offer captures it.

   Sample headline

   Squeaky brakes? Get them checked

   Sample primary text

   We inspect pads, discs and fluid and show you the photos before any work. Written quote first, no surprises.

3. Angle 3

   Honest second opinion

   Many drivers get a big dealer quote and want a second opinion.

   Sample headline

   Got a big quote? Get a 2nd opinion

   Sample primary text

   Bring your dealer quote to [Name]. We check the car and tell you what really needs doing now and what can wait.

Suggested starting setup

Objective: Traffic

Send people to your online booking page. If you take bookings by phone, use a lead form with car model and service needed.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most clicks to your page and make a fresh campaign around it.

Tip for auto repair shops: Only advertise warranties and prices you honour for everyone, and keep the fine print in the ad short and clear.

Mistakes to avoid

• ×Vague "quality service" claims instead of a clear service price.
• ×Advertising a warranty but not explaining it in plain words.

What Tunsource does for auto repair shops

Type one line, for example “Oil change + 20-point check [price]” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

What is a good ad for a mechanic?

A fixed-price service or inspection with photos of your real workshop and a booking link.

Can I advertise to fleets?

Yes. Make a separate campaign for local businesses with vans, focusing on fast turnaround and monthly billing.

Does Tunsource post the ads for my auto repair shops business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.