AI ads for insurance agents: what to say and how to start

Who this guide is for

Independent insurance agents and brokers selling home, auto, life, health or business insurance in a licensed territory.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Policy review

   Many people have not checked their policy in years and suspect they overpay.

   Sample headline

   When did you last review your cover?

   Sample primary text

   A licensed agent at [Name] will review your current policies and explain any gaps, in plain language. Book a 20-minute call.

2. Angle 2

   New home owner

   Home buyers need cover before closing.

   Sample headline

   Buying a home? Get cover sorted

   Sample primary text

   Compare home insurance options from several insurers before your closing date. Quotes within a day.

3. Angle 3

   Small business cover

   Business owners often run without the right cover.

   Sample headline

   Insurance for your small business

   Sample primary text

   Liability, property and equipment cover for shops, trades and studios in [area]. We compare options and explain each one.

Suggested starting setup

Objective: Lead form

Ask the type of insurance and a renewal date. The renewal date tells you exactly when to follow up.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most leads and make a fresh campaign around it.

Tip for insurance agents: Do not promise savings you cannot show for everyone, and include your licence details where your regulator requires them. Credit- and insurance-related ads may have extra platform rules in some countries.

Mistakes to avoid

• ×"Save hundreds" claims you cannot show for every buyer.
• ×Not asking for the renewal date, the single best follow-up trigger.

What Tunsource does for insurance agents

Type one line, for example “When did you last review your cover?” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

What insurance ads work on social media?

Policy reviews and life-event ads (new home, new car, new business) with a short lead form.

Can I target by age for life insurance?

Targeting rules vary by country and platform; set targeting in your ad platform within its policies. Tunsource makes the creative and copy.

Does Tunsource post the ads for my insurance agents business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.