AI ads for lawyers and law firms: what to say and how to start

Who this guide is for

Solo lawyers and small law firms in practice areas such as family, immigration, personal injury, employment, estate planning and business law.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Consultation first

   A short consultation is the natural, low-pressure first step.

   Sample headline

   Talk to a [practice area] lawyer

   Sample primary text

   Book a 30-minute consultation with [Name] to understand your options and costs before you decide anything. Offices in [city], video calls available.

2. Angle 2

   Plain-language guide

   A guide answers the question people are already asking and earns trust.

   Sample headline

   Getting divorced? Read this first

   Sample primary text

   Our plain-language guide explains the steps, timelines and documents you will need in [jurisdiction]. Read it, then ask us any questions.

3. Angle 3

   Time-sensitive matters

   Deadlines (visas, claims, notices) push people to act.

   Sample headline

   Got a legal notice? Act by [date]

   Sample primary text

   Some legal deadlines are short. Send us the document and we will tell you what it means and what to do next.

Suggested starting setup

Objective: Lead form

Ask for the practice area, a one-line summary and contact preference. Avoid asking for confidential details in the form; collect those in the consultation.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most leads and make a fresh campaign around it.

Tip for lawyers and law firms: Many bar associations restrict words such as "specialist" or "expert", guarantees of outcomes and testimonials. Check your jurisdiction's advertising rules and add any required disclaimer.

Mistakes to avoid

• ×Words such as "expert" or "guaranteed" that many bar rules restrict.
• ×Asking for confidential details in a lead form instead of the consultation.

What Tunsource does for lawyers and law firms

Type one line, for example “Talk to a [practice area] lawyer” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

Can lawyers run Facebook ads?

Yes, within the platform's policies and your local professional rules. Educational and consultation ads are the usual starting point.

Will Tunsource add legal disclaimers?

You can type the disclaimer your jurisdiction requires into the prompt or add it in the editor. You stay responsible for compliance.

Does Tunsource post the ads for my lawyers and law firms business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.