AI ads for physical therapists: what to say and how to start

Who this guide is for

Physical therapy and physiotherapy clinics treating injuries, post-surgery rehab, sports injuries and long-term conditions.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Book directly

   Where no referral is needed, saying so removes a barrier.

   Sample headline

   No referral needed to book

   Sample primary text

   In [region] you can see a physiotherapist without a doctor's referral. Book an assessment at [Name] and get a clear plan.

2. Angle 2

   After surgery

   Post-surgery patients need a clinic quickly and close to home.

   Sample headline

   Rehab after knee or hip surgery

   Sample primary text

   Structured rehab with the same physio each visit, close to [area]. Bring your surgeon's notes to your first appointment.

3. Angle 3

   Sports injury

   Active people want to return to training safely.

   Sample headline

   Injured? Get back to training

   Sample primary text

   Assessment, hands-on treatment and an exercise plan built around your sport. Evening appointments at [Name].

Suggested starting setup

Objective: Traffic

Send people to online booking when it is quick. Use a lead form if most new patients call first.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most clicks to your page and make a fresh campaign around it.

Tip for physical therapists: Check your local rules on direct access before you use the "no referral" angle, and avoid recovery-time promises.

Mistakes to avoid

• ×Recovery-time promises that you cannot keep for every patient.
• ×Using the no-referral angle where your region still requires one.

What Tunsource does for physical therapists

Type one line, for example “No referral needed to book” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

How do physio clinics advertise?

Direct-access ads, post-surgery rehab and sports injury angles with clear booking links.

Can I mention insurance?

Yes, list the insurers or schemes you accept. Type them in the prompt and check them before download.

Does Tunsource post the ads for my physical therapists business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.