AI Instagram ad copy, with the designs to go with it
Instagram copy has a different job from Facebook copy. Most people see the image and the first line only, so the hook and the text on the creative carry the message. Tunsource writes both together so they say the same thing.
What good Instagram ad copy does
The first line must earn the tap on "more". Keep it under about 12 words and lead with the reason to care: the problem, the result or the offer. Put the key fact on the image as well, because many viewers never read the caption.
- Hook: a first line under 12 words
- Overlay text: under 6 words, printed on the creative
- Primary text: 2-4 short sentences with one clear call to action
- Hashtags: a handful that describe the product and place, not a wall of tags
What Tunsource gives you
One campaign is 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button label, plus a 15-25 second vertical video ad script that plays in your browser and can be saved as a video file.
Each ad's hook, overlay headline and primary text are written to match, in the language you choose, and you can edit them before you download.
Example: one product, three hooks
For a handmade candle shop, three angles might be: "Your evening, ten minutes calmer" (benefit), "Poured by hand in small batches" (craft) and "Gift sets ship by Friday" (deadline). Testing all three tells you what your buyers care about. These are sample lines written for this page.
Make your first campaign
The Launch plan is US$19/mo: 30 campaigns (180 ads in 3 sizes, with copy and a video script) and 100 AI images a month.
Pro and Scale plans are on the pricing page. Yearly billing saves 20%.
Questions
- Can I use the copy for organic Instagram posts?
- Yes. The same copy and images work as regular posts and stories on your own account; you post them yourself.
- Does Tunsource write captions in other languages?
- Yes. Choose the language before you generate and the hooks, headlines and text come back in that language.
- Do the platform ad rules still apply?
- Yes. Meta, TikTok and Google each review ads against their own policies. Tunsource writes and designs the creative; you choose the targeting, budget and special ad categories when you set up the campaign.
- How much does Tunsource cost?
- Plans are Launch US$19/mo (30 campaigns, 100 AI images), Pro US$29/mo (60 campaigns) and Scale US$49/mo (100 campaigns, 3 brands). Yearly billing saves 20%. See the pricing page for the current details.
Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc.; TikTok of ByteDance Ltd.; Google Ads of Google LLC; other names belong to their owners. Tunsource is not affiliated with or endorsed by them. Sample ads on this page were written for this guide; results depend on your offer, budget and market.