AI ads for shopify stores: what to say and how to start

Who this guide is for

Shopify merchants, from new one-product stores to established brands, who run Meta and TikTok ads and need new creatives every week.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   New drop

   A launch with a date creates anticipation and repeat visits.

   Sample headline

   New drop: [collection] is live

   Sample primary text

   Limited first run of [collection], designed in [place]. Once it is gone, it is gone. Shop the drop.

2. Angle 2

   How it is made

   Showing materials and process justifies the price.

   Sample headline

   Why our [product] lasts years

   Sample primary text

   Full-grain leather, hand-stitched edges and solid brass hardware. See how each [product] is made, then pick yours.

3. Angle 3

   Seasonal sale

   Sales events give buyers a deadline.

   Sample headline

   [Event] sale ends [date]

   Sample primary text

   [percent]% off sitewide until [date] at midnight. Restocks are not planned for some colours. Shop before they go.

Suggested starting setup

Objective: Traffic

Start with traffic to the collection or product page while your pixel learns, then move to a sales or conversion objective in Ads Manager.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most clicks to your page and make a fresh campaign around it.

Tip for shopify stores: Never use invented reviews or star ratings in ads. Show real reviews from your store only, with the customer's consent where needed.

Mistakes to avoid

• ×Fake reviews or star ratings in the creative, which break platform rules and consumer law.
• ×Switching to a sales objective before the pixel has enough data.

What Tunsource does for shopify stores

Type one line, for example “New drop: [collection] is live” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

Does Tunsource connect to Shopify?

Not directly. You type the product details or upload a product photo, then download the ads and copy and upload them to your ad account.

How many ad creatives does a Shopify store need?

Enough to test three to five angles per product. On the Launch plan you can make 30 campaigns a month, each with 6 ads in 3 sizes.

Does Tunsource post the ads for my shopify stores business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.