AI ads for hotels and b&bs: what to say and how to start

Who this guide is for

Independent hotels, boutique hotels, guesthouses and B&Bs that want more direct bookings and fewer commissions to online travel agencies.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Book direct perk

   A specific perk is more believable than "best price".

   Sample headline

   Book direct, breakfast is on us

   Sample primary text

   Stay at [Name] and book on our own site to get breakfast included and late check-out when available.

2. Angle 2

   Weekend package

   A package makes the decision easy for short-break planners.

   Sample headline

   2-night escape in [place]

   Sample primary text

   Two nights, dinner for two on Saturday and a picnic hamper for your day out, from [price] per couple.

3. Angle 3

   Local experience

   Travellers choose the destination before the hotel.

   Sample headline

   Wake up 5 minutes from [attraction]

   Sample primary text

   Walk to [attraction] before the crowds, then come back to a quiet garden and a cold drink. Book your dates.

Suggested starting setup

Objective: Traffic

Send people to your booking engine with the dates or package pre-selected if your system allows it.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most clicks to your page and make a fresh campaign around it.

Tip for hotels and b&bs: Only advertise perks your front desk honours every time, and keep prices in line with your booking engine.

Mistakes to avoid

• ×"Best price" claims that the booking sites contradict.
• ×Linking to the homepage instead of the booking engine with dates or package selected.

What Tunsource does for hotels and b&bs

Type one line, for example “Book direct, breakfast is on us” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

How do small hotels advertise on Instagram?

Real photos of rooms and views, a book-direct perk and packages tied to local events and seasons.

Can I make ads for each season?

Yes. Make a campaign per season or event; each one gives you 6 ads in feed and story sizes with copy.

Does Tunsource post the ads for my hotels and b&bs business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.