AI ads for coaches and consultants: what to say and how to start

Who this guide is for

Business coaches, life coaches, career coaches and independent consultants who sell programmes or retainers and need booked discovery calls.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Discovery call

   A short call is the usual first step for a high-ticket service.

   Sample headline

   Stuck on [problem]? Let's talk

   Sample primary text

   Book a 20-minute call with [Name]. You will leave with three practical next steps, whether or not we work together.

2. Angle 2

   Useful guide

   A checklist or guide builds an email list and shows your thinking.

   Sample headline

   The 1-page [topic] checklist

   Sample primary text

   The exact checklist I use with clients to [task]. Download it, use it this week, and reply with questions.

3. Angle 3

   Live workshop

   A dated workshop gives people a reason to sign up now.

   Sample headline

   Live workshop: [topic], [date]

   Sample primary text

   90 minutes, small group, real examples. Bring your own [situation] and work on it live. [number] seats.

Suggested starting setup

Objective: Lead form

Use a lead form for the guide or the call, with one qualifying question such as role or business size.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most leads and make a fresh campaign around it.

Tip for coaches and consultants: Avoid income or results claims ("make $10k a month"). Meta restricts them and they put off serious buyers. Describe what happens in the programme instead.

Mistakes to avoid

• ×Income claims such as "make 10k a month" that Meta restricts and serious buyers distrust.
• ×Asking for a long application before the person has seen any value.

What Tunsource does for coaches and consultants

Type one line, for example “Stuck on [problem]? Let's talk” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

What are good Facebook ads for coaches?

Discovery calls, practical lead magnets and live workshops, written in your own voice with clear, honest outcomes.

Can Tunsource write in my tone?

Yes. Describe the tone you want (warm, direct, playful) in the prompt and edit any line before you download.

Does Tunsource post the ads for my coaches and consultants business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.