AI ads for roofers: what to say and how to start

Who this guide is for

Roofing contractors and small crews doing repairs, inspections and replacements who need a steady flow of homeowner inquiries between storm seasons.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Storm damage check

   After a storm, homeowners worry about leaks they cannot see.

   Sample headline

   Storm hit [area]? Get a roof check

   Sample primary text

   We inspect for lifted shingles, flashing damage and leaks, then send photos and a written report. Licensed and insured. Request a visit today.

2. Angle 2

   Repair before replace

   Many homeowners fear a full replacement price; an honest repair-first message builds trust.

   Sample headline

   Leak? We repair before we replace

   Sample primary text

   Most leaks are a repair, not a new roof. We find the cause and give you both options in writing. Serving [area] for [years] years.

3. Angle 3

   Replacement planning

   Owners with an ageing roof plan months ahead; financing and timelines help them decide.

   Sample headline

   Is your roof over 20 years old?

   Sample primary text

   Get a written replacement quote with material options and a timeline. Payment plans available. Book an estimate this week.

Suggested starting setup

Objective: Lead form

Ask for address, the problem (leak, storm, age) and best callback time. Call every lead back within the hour; speed matters more than anything in home services.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most leads and make a fresh campaign around it.

Tip for roofers: Show your own crew and jobs, and put your licence number in the copy where your state or country requires it on advertising.

Mistakes to avoid

• ×Calling leads back the next day; another roofer usually got there first.
• ×Running storm-damage ads when there has been no storm, which looks like scare tactics.

What Tunsource does for roofers

Type one line, for example “Storm hit [area]? Get a roof check” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

What ads work for roofing companies?

Inspection offers after storms, repair-first messages and replacement quotes with payment options. Use a lead form and respond fast.

Should roofers use Facebook or Google ads?

Google search catches people with an urgent leak; Facebook and Instagram reach homeowners before they search. Many roofers run both. Tunsource's ads plan suggests a budget split before you spend.

Does Tunsource post the ads for my roofers business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.