AI ads for cleaning services: what to say and how to start

Who this guide is for

House cleaning companies, independent cleaners and commercial cleaning businesses that want regular weekly or fortnightly clients and bigger one-off jobs.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Regular home clean

   Recurring clients are the backbone of a cleaning business.

   Sample headline

   Come home to a clean house

   Sample primary text

   Weekly or fortnightly cleaning by the same insured, vetted team. Clear checklist, fixed price per visit. Get a quote for your home in [area].

2. Angle 2

   Move-out clean

   Tenants and sellers need a deep clean on a deadline.

   Sample headline

   Move-out clean, booked this week

   Sample primary text

   Ovens, inside cupboards, windows and floors, done to a landlord checklist. Book a date that fits your handover.

3. Angle 3

   Office cleaning

   Commercial contracts are steady and run after hours.

   Sample headline

   Office cleaning after hours

   Sample primary text

   Evening and early-morning cleaning for offices and clinics in [area]. Insured staff, fixed monthly contract. Ask for a site visit.

Suggested starting setup

Objective: Lead form

Ask for home size or office size, frequency and postcode. That is enough to send a quote and qualify the job.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most leads and make a fresh campaign around it.

Tip for cleaning services: Mention insurance and background checks only if you really have them, and keep the price wording to what you charge every client.

Mistakes to avoid

• ×Sparkle stock photos that say nothing about trust, team or checklist.
• ×Quoting prices in ads that differ from what the team charges on site.

What Tunsource does for cleaning services

Type one line, for example “Come home to a clean house” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

What is the best ad for a cleaning business?

A recurring-clean ad with a quote lead form, plus a move-out clean ad near the end of each month when leases end.

Should I show prices?

A "from" price for a standard home helps people decide; final quotes depend on size and condition.

Does Tunsource post the ads for my cleaning services business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.