AI ads for med spas: what to say and how to start

Who this guide is for

Medical spas, aesthetic clinics and skin clinics offering treatments such as facials, laser and injectables, run by licensed professionals.

3 ad angles to test first

Sample ads written for this guide. Replace the [brackets] with your own details, prices and dates.

1. Angle 1

   Book a consultation

   A consultation is the safe first step for both the client and the regulator.

   Sample headline

   Skin consultation with a nurse

   Sample primary text

   Talk through your skin goals with a licensed practitioner at [Name]. We explain options, costs and recovery honestly. Book a 20-minute consultation.

2. Angle 2

   Meet the team

   Credentials and faces build the trust that aesthetic buyers need.

   Sample headline

   Meet the team behind [Name]

   Sample primary text

   Every treatment at [Name] is done by licensed practitioners with [qualification]. Read their background and book with the person you prefer.

3. Angle 3

   Skin membership

   Memberships smooth revenue and reward regular facial or peel clients.

   Sample headline

   Monthly facial membership

   Sample primary text

   One facial a month and member pricing on add-ons for [price] a month. Pause or cancel anytime. Ask about it at your next visit.

Suggested starting setup

Objective: Lead form

Use a lead form for consultations, with a question about the treatment of interest. High-value services need a conversation before the booking.

Start with all three angles in one ad set at a small daily budget for 5-7 days, then keep the angle that brings the most leads and make a fresh campaign around it.

Tip for med spas: Do not use before-and-after photos or promise results. Meta and Google limit health and cosmetic claims, and local medical rules may be stricter. Keep to services, process and credentials.

Mistakes to avoid

• ×Before-and-after photos and result promises, which break platform health rules.
• ×Sending high-value treatments straight to checkout without a consultation step.

What Tunsource does for med spas

Type one line, for example “Skin consultation with a nurse” plus your offer, paste your website link or upload one photo. Tunsource returns a campaign: 6 ads in 3 sizes (feed 1:1, feed 4:5 and story 9:16), each with a hook, headline, primary text, link description and button, plus a short vertical video ad script. You edit every word, then download the images and copy.

• ✓Copy in the language you choose, in the tone you describe
• ✓Photo Studio to clean up a phone photo of your real work or product
• ✓Website audit and competitor search to see what to fix and what others in your area say
• ✓An ads plan with a platform and budget split and a 2-week test plan

You run the ads yourself in your own Meta, TikTok or Google ad account. Tunsource does not post or launch ads from the studio.

Questions

Can I advertise injectables on Facebook?

Meta's policies restrict how cosmetic procedures are advertised and who can see the ads, and prescription medicines are restricted further. Check the current policy and local law; Tunsource only writes and designs the creative.

What converts best for med spas?

Consultation offers with real staff photos and clear pricing ranges, sent to a short lead form, are a sensible first test.

Does Tunsource post the ads for my med spas business?

No. The studio makes the ads and copy; you review them, download them and run them in your own ad account or post them on your own pages.

How much does it cost?

The Launch plan is US$19/mo with 30 campaigns and 100 AI images a month; Pro and Scale add more. Your ad budget is paid separately to the ad platform.